Last February 16, 2026, key leaders and stakeholders gathered in Makati City for the official Launch of the Farm Tourism Strategic Action Plan (FTSAP) 2024โ2029 and the Signing of the Memorandum of Agreement (MOA) between the Department of Tourism (DOT) and the Department of Agriculture (DA).
Anchored on the National Tourism Development Plan (NTDP) 2023โ2028, the FTSAP 2024โ2029 sets a clear and strategic roadmap to strengthen farm tourism as a catalyst for sustainable and inclusive growth. The MOA signing further solidified the partnership between DOT and DA in promoting farm and gastronomy tourism, empowering local farmers, and enhancing agri-tourism experiences across the country.
We are proud to share that the event was attended by:
โข Mr. Jojo M. Villamin, ๐๐ฐ๐ถ๐ฏ๐ฅ๐ฆ๐ณ
โข Dr. Kathleen G. Apilado, ๐๐ช๐ค๐ฆ ๐๐ฉ๐ข๐ช๐ณ๐ฎ๐ข๐ฏ, ๐๐ฐ๐ข๐ณ๐ฅ ๐ฐ๐ง ๐๐ณ๐ถ๐ด๐ต๐ฆ๐ฆ๐ด
Their presence highlights JTHMAPโs continued commitment to advancing farm tourism, strengthening industry partnerships, and supporting initiatives that uplift communities through agriculture and tourism.
The launch of FTSAP 2024โ2029 marks a significant step forward in cultivating opportunities, innovation, and collaboration for a more sustainable tourism landscape in the Philippines. 
