As we celebrate National Heritage Month 2026, we honor the stories, traditions, and cultural treasures that continue to shape who we are as Filipinos. This yearโs theme reminds us to look back with pride at our roots while moving forward with hope, unity, and responsibility toward the future we are building together.
Guided by its commitment to tourism, hospitality, and cultural appreciation, the Junior Tourism and Hospitality Management Association of the Philippines (JTHMAP) stands in solidarity with this celebration. As future leaders and advocates of the industry, we recognize heritage not only as something preserved in history, but as something experienced through our destinations, communities, traditions, stories, and everyday acts of Filipino pride.
๐๐ฌ ๐ฐ๐ ๐ซ๐๐๐ซ๐๐ง๐ ๐ญ๐ก๐ข๐ฌ ๐ฌ๐๐๐ฌ๐จ๐ง, ๐ฐ๐ ๐๐๐ฅ๐๐๐ซ๐๐ญ๐ ๐จ๐ฎ๐ซ ๐ซ๐จ๐จ๐ญ๐ฌ, ๐๐ฆ๐๐ซ๐๐๐ ๐จ๐ฎ๐ซ ๐ข๐๐๐ง๐ญ๐ข๐ญ๐ฒ, ๐๐ง๐ ๐ฌ๐๐ซ๐ฏ๐ ๐ฐ๐ข๐ญ๐ก ๐ฉ๐ซ๐ข๐๐ ๐๐ฌ ๐
๐ข๐ฅ๐ข๐ฉ๐ข๐ง๐จ. 
โ
